Did something hit the fan?
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Database timeouts?
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Got hacked?
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You followed all the 'best practices' and it still doesn't work.
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Constant crashing?
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Did your team all quit at once?
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Bugs won't stay fixed?
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Will your company become ruined if this keeps up?
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AWS / Azure / Rackspace costs are spiraling out of control?
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Is your job on the line?
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Can't get the project off the ground?
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Did you spend lots of money and waited months on a project and all you have to show for it is a design document?